by Anjali Gupta
Joe Kutchera is the author of the book “Latino Link: Building Brands Online and Hispanic Communities and Content”. He is also Director of Digital Services at Acento, a full service Hispanic advertising, promotions and PR agency headquartered in Los Angeles.
In his recent interview on My Latino Voice, Joe talked about the key points to connect with a Latino market using social media.
“Keep an eye on translation, technology, and analytics companies that can help you translate you website or social media pages more cost effectively while gleaning measurable results in real time. For example, Google Translate or new services like Dubzer (http://www.dubzer.com) enable marketers to better serve immigrant communities or even expand internationally at very low costs.”
Glad to see that Joe mentioned the benefits of using translation platforms such as Dubzer!