tinker on

dreaming up a web that works.

Tag: seo

Using a Silent Meta Description with Search Engines

by Santosh

Search Engines automatically highlight display snippets of matched text from web page content to the search user to attract their attention and their clicks.

Screen Shot 2013-10-08 at 16.02.50

In many cases this text may occur in the body and not in the meta description or title. For specific cases it might be wise to have no meta description at all. When competing for adjectives such as best, good, top – a silent description allows user generated content to bubble up to the search engine result page. Screen Shot 2013-10-08 at 16.08.42


Tinkering with Facebooks’ EdgeRank Algorithm

by Santosh

Ever since Facebook announced their EdgeRank algorithm, I’ve been tracking developments as closely as an independent might. I consider EdgeRank to be under-studied, especially when compared to the Algorithms that drive SEO on Google search. Considering that Google’s search Algorithm determines what URL’s you will see, and EdgeRank determines what posts you will see on your news feed, you’d think they were equally important in determining how interactions on the web work.

Mike Maghsoudi of PostRocket has posted an informative infographic on EdgeRank and what they currently know about it. PostRocket are in the business of visibility on Facebook and are by definition students of EdgeRank. I’m following them in the hope that they’ll reveal more about EdgeRank than what meets the eye. Here it is with Mike’s blessings. Read the rest of this entry »