tinker on

dreaming up a web that works.

Tag: search integration

Using a Silent Meta Description with Search Engines

by Santosh

Search Engines automatically highlight display snippets of matched text from web page content to the search user to attract their attention and their clicks.

Screen Shot 2013-10-08 at 16.02.50

In many cases this text may occur in the body and not in the meta description or title. For specific cases it might be wise to have no meta description at all. When competing for adjectives such as best, good, top – a silent description allows user generated content to bubble up to the search engine result page. Screen Shot 2013-10-08 at 16.08.42


Finding Keyword Patterns in the Long Tail of Search

by Santosh

Growing an information system relies on the discovery of new keyword patterns in the long tail of search. Most traditional methods of keyword discovery focus on the ‘head’, or common high volume searches and are therefore also the focus of intense competition. I’ve always used Adwords Keyword Tools to lead me on to find such opportunities and it is woefully inadequate when it comes to locating long tail opportunities. Without overstating, the task is akin to finding one needle in each of many haystacks.

To consistently grow is to tap programmatically into the very low volume, low competition searches that follow popular, permanent trends. For instance, in the realm of movies and multiplexes – the name of the movie would be a common search employed over the weekend, whereas “current english movies playing in (suburb name)” would be a long tail search opportunity. In the latter, you have an opportunity to directly answer the user’s specific search request to draw attention. Google shows how this is done by integrating rich niche search applications such as google.com/movies.

A hallmark of any growth process is to uncover these opportunities consistently.

I will be sharing some of the methods I’ve found valuable in subsequent posts. What methods do you use?