tinker on

dreaming up a web that works.

Tag: facebook

Conflict with Privacy is Unnecessary

by Santosh

There’s plenty of headroom for social networks to grow without conflicting with the end-users need to privacy. If you think about first principles that underly how we interact in the real world, social networks needn’t have attempted to kill privacy, or bring privacy management online. They really should’ve obviated the need to explicitly manage privacy.

Once a conversation is set up, it determines who gets to listen in. Topics ought to enhance second-order visibility.

Networks that’ve set their default conversation to broadcast to all friends, or followers, or the world, appear to start that way… As individual networks grow, noise goes up. Later, lists are added in an attempt to dial up the signal. This includes facebooks’ lists (friend, close friends, public, friends except acquaintances) and G+’s circles.

Of the three, twitter encourages the better model. For conversations that are public by default, users can choose to directly address others. For a private conversation, users must switch modes to DM. In contrast, the way lists have been implemented on other networks implies that by attaching a conversation to a list, or by limiting the visibility of the post, it enhances participation. This is not true in practice.

If you imply that a user must pause and think when she shares – that right there is the battle lost.

It’s easy to understand why a new network, such as instagram, or medium would skip attempting to satisfy privacy needs altogether.

Tinkering with Facebooks’ EdgeRank Algorithm

by Santosh

Ever since Facebook announced their EdgeRank algorithm, I’ve been tracking developments as closely as an independent might. I consider EdgeRank to be under-studied, especially when compared to the Algorithms that drive SEO on Google search. Considering that Google’s search Algorithm determines what URL’s you will see, and EdgeRank determines what posts you will see on your news feed, you’d think they were equally important in determining how interactions on the web work.

Mike Maghsoudi of PostRocket has posted an informative infographic on EdgeRank and what they currently know about it. PostRocket are in the business of visibility on Facebook and are by definition students of EdgeRank. I’m following them in the hope that they’ll reveal more about EdgeRank than what meets the eye. Here it is with Mike’s blessings. Read the rest of this entry »

Understand your Audience – 2

by Santosh

Alok Kejriwal tore in to the ‘gLocal’ strategy citing how Orkut and Facebook have eaten in to BigAdda’s share. There is zero advantage gained from geographic positioning when marketing your Web application online.

Alok was at his best, pulling up factual Web Analytics data from Games2Win to show what the head and the tail is like on the Web. Read the rest of this entry »