“People do judge a book by it’s cover” – To impute. Projecting a Brand image of self worth and values. From the Apple Marketing Philosophy.
The challenges and myths behind Brand and Marketing across the online and offline worlds for eCommerce companies in India – “Online retailers like Zovi, Myntra offer simulating ‘Touch & Feel’ comfort to consumers“, Economic Times India.
A Honeypot for Recruiters for solving a startup recruiting problem.