by Anjali Gupta
In the real world, an address in Manhattan or Mumbai is valued at a premium to most places on Earth because it allows access – to people, to opportunities, to information.
On the WWW, every web address or domain is theoretically created equal. Information is power – can be reached, accessed, shared, criticized, glorified by anyone from any corner of the world. But this power is limited to those who speak your language. [Read: The next Internet revolution will not be in English]
You may have built a great application or game, or written a superb article on an interesting topic but your domain’s reach or “social score” is limited despite your best intentions, and the best intentions of your loyal users.
You think only giants like Facebook or LinkedIn have successfully tapped the enthusiasm of their users and translated themselves into other languages. But hey, you are a big guy – in the eyes of the person who may live halfway around the world but still cares deeply about your content or product. For that user and his social network your offering matters despite its language.
Our data shows that the actual size of the user community matters less. Translation happens because a few people care to push it along and make it happen! They care to request for it, or correct it, or even sponsor it in a small way.
If your domain has quality content and a few bilingual followers then you can start tapping into their intentions and gradually translate some of the articles into requested languages.
The key for you – the domain owner, is to uncover demand dynamically and create an ecosystem that allows translation to match demand. It should be a win-win. Contributors get social reward and recognition and you get human translated (hence readable) content.
This was the vision that shaped Dubzer’s Domain Dashboard for Translation.
Take a look at the dashboard for Mashable.com on Dubzer to see it in action.
I want my own translation dashboard. Want should I do?
- Add a few articles from your domain to Dubzer to auto-create your dashboard. In some cases, our users may have already added one of your articles and you will see it when you add one.
- Share the dashboard link on your website with online visitors, especially those that come from another country, or those that have made requests for translation.
To get things rolling quickly, you can announce a prize or a social reward – something that’s affordable to you and valued intangibly by your users. Twitter, LinkedIn and Facebook offered a translator badge on the profile. Be creative. It all depends on who you are. There are no rules – a contributor badge, a meeting with you, a custom T-shirt, a conference pass, or a gift certificate. You can even sponsor a cash prize to the top contributors based on your budget. Just drop us an e-mail with the text and creative; we’ll announce your prize on your dashboard and help you connect with the winners once the translation completes. We’ll also alert other freelance and language enthusiasts about your Dashboard.
Don’t forget – your domain matters to people across the world, and will matter more once you embrace their language. Let your domain dashboard show your intentions!
Awaiting your ideas to help us improve.