Ideas to Tinker with this Week

by Santosh

“People do judge a book by it’s cover” – To impute. Projecting a Brand image of self worth and values. From the Apple Marketing Philosophy.

The challenges and myths behind Brand and Marketing across the online and offline worlds for eCommerce companies in India – “Online retailers like Zovi, Myntra offer simulating ‘Touch & Feel’ comfort to consumers“, Economic Times India.

Social Commerce.

Napster, Udacity and the Academy. How MOOCs will unbundle the lecture from the educational process thanks to Baumol’s cost disease.

A Honeypot for Recruiters for solving a startup recruiting problem.