Tinkering with Facebooks’ EdgeRank Algorithm

by Santosh

Ever since Facebook announced their EdgeRank algorithm, I’ve been tracking developments as closely as an independent might. I consider EdgeRank to be under-studied, especially when compared to the Algorithms that drive SEO on Google search. Considering that Google’s search Algorithm determines what URL’s you will see, and EdgeRank determines what posts you will see on your news feed, you’d think they were equally important in determining how interactions on the web work.

Mike Maghsoudi of PostRocket has posted an informative infographic on EdgeRank and what they currently know about it. PostRocket are in the business of visibility on Facebook and are by definition students of EdgeRank. I’m following them in the hope that they’ll reveal more about EdgeRank than what meets the eye. Here it is with Mike’s blessings.

3 Comments to “Tinkering with Facebooks’ EdgeRank Algorithm”

Charlie Douglas (@chugless) says:

October 10, 2012 at 1:08 am

Did you know that Facebook announced a complete change in the way EdgeRank works the day after you posted this? http://bit.ly/OlMxio

- Santosh says:
  
  October 10, 2012 at 11:46 am
  
  Hi Charlie, I didn’t know of it until you messaged me. It appears as if the change was designed to push up the engagement around the posts made by Brands.
  
  http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10
  
- Santosh says:
  
  October 10, 2012 at 11:48 am
  
  Here’s the interesting bit,
  “In response, Facebook told BI:
  We’re continuing to optimize the news feed to show the posts that people are most likely to engage with, ensuring they see the most interesting stories. This aligns with our vision that all content should be as engaging as the posts you see from friends and family.
  
  Read more: http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10#ixzz28sGp61vJ“

tinker on