Where good ideas come from

by Santosh

Steven Johnson tells us about the natural history of good ideas and the ‘spaces’ from which good ideas emerge. His research reveals the role that connectivity plays in evolving good ideas. I highly recommend watching his presentation on TED.

If you were a BookEazy customer, you will remember that the service had an added edge over the regular pay as you go movie tickets service. BookEazy did not require you to pay when you book your movie ticket. Instead, you could pay for them at the theatre before the show. This opened up the service to last minute movie ticket purchases on the mobile.

We had to go through several bad ideas before we came up with one that worked. With every idea we tested against our own instincts and those of our friends, we got closer and closer to something that worked for us. This phase lasted about 6 to 8 months.