Where good ideas come from
by Santosh
Steven Johnson tells us about the natural history of good ideas and the ‘spaces’ from which good ideas emerge. His research reveals the role that connectivity plays in evolving good ideas. I highly recommend watching his presentation on TED.
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We had to go through several bad ideas before we came up with one that worked. With every idea we tested against our own instincts and those of our friends, we got closer and closer to something that worked for us. This phase lasted about 6 to 8 months.
I also identify with his conclusion that good ideas are rarely sparks of genius. Instead these are hunches that incubate over a period of 4-10 years. Lipikaar took a long time to develop from a hunch to an idea to a solution, and is still going through many iterations. Dubzer is still in the hunch/idea phase in many ways.
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