Where good ideas come from
Steven Johnson tells us about the natural history of good ideas and the ‘spaces’ from which good ideas emerge. His research reveals the role that connectivity plays in evolving good ideas. I highly recommend watching his presentation on TED.
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We had to go through several bad ideas before we came up with one that worked. With every idea we tested against our own instincts and those of our friends, we got closer and closer to something that worked for us. This phase lasted about 6 to 8 months.