tinker on

dreaming up a web that works.

Advertising and its impact on Pricing

by Santosh

What do you think is the impact of advertising on Pricing of products and services?

“Does Advertising Increase or Decrease Retail Prices?” – Rafi on Pricing for Profit.

Where should I aim?

by Santosh

No matter who you are, an Entrepreneur or a Professional working somewhere, this quote has meaning for you.

Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed.

Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve.

It doesn’t matter whether you’re a lion or gazelle – when the sun comes up, you’d better be running.


This one is for startups:

What you should fear, as a startup, is not the established players, but other startups you don’t know exist yet. They’re way more dangerous than Google because, like you, they’re cornered animals.

Looking just at existing competitors can give you a false sense of security. You should compete against what someone else could be doing, not just what you can see people doing. A corollary is that you shouldn’t relax just because you have no visible competitors yet. No matter what your idea, there’s someone else out there working on the same thing.

That’s the downside of it being easier to start a startup: more people are doing it.

~ Paul Graham on Startups

The conversion of fear into meaningful action is the topic of my next book ;-). Thanks to Saloni Malhotra for the Paul Graham quote.