BigAdda style marketing
by Santosh
Here are a couple of pictures I took a few days after the launch of BigAdda.com back in August this year. BigAdda is unlike any other web social networking startup you may have heard off. It is backed by Reliance Capital and it’s marketing war chest is larger than what most startups will absorb at seed stage.
Strategically, BigAdda is Reliance Entertainments foray into the web and mobile social networking space. The market is primarily 20’ish English-speaking youth of India or Indian origin. The primary value proposition is based on social media (videos, blogs, audio, photos etc.)
Here is the same billboard a few weeks later, now advertising BigFlicks.com – another Reliance Entertainment venture.
In contrast, here is a RedHat hat – Guerilla Marketing at its best!
tinker on 
Wow! I love the RedHat strategy. I mean, that is cut-throat advertising! Where else would the passengers be looking most of the time? Speaks to the idea that advertising is more an art than it is a language, huh?
YOu guys have some great ideas before you know it Gurus will be after your methods.
The Rang Rasiya Freedom of Expression Art Competition extended until January 21, 2009
After receiving an overwhelming response , the Rang Rasiya Freedom of Expression Art Competition, a nation wide contest, a venture by Infiniti Film Entertainment has extended the closing date of entries till January 21, 2008. This Art Movement is an endeavor to bring about a socio cultural movement in India and provide a platform for new talent who are passionate about Art.
The competition is open to all above the age of 18. Entries open till January 21,2008.For participation, log on to http://www.rangrasiya.com .
For further details contact – Infinity Film Entertainment @ 022- 40742100 or Logon to http://www.rangrasiya.com