Online advertising in India

by Santosh

My deep slumber from blogging was disturbed today with some interesting news from a couple of sources.

For as far as I can remember, I was never able to come up with anything concrete on what the Indian advertising space looked like. Pranav from StartupDunia seems to have some answers on the shape of things today. He uncovered this BusinessWorld article titled – “Big Media goes online”. The article is detailed and does cover some interesting statistics. The rates for online advertising on every portal reflects the number of pageviews only to a small extent. What are the other factors at play here? Entrepreneurs with web properties will still find the article extremely interesting.

Talking about startups in this space, advertising network komli (what does it mean?) received funding from Draper Fisher Jurveston and Helion Ventures. Here is an interesting bit of information to chew on as you read the business world article above:

As per Amar Goel, Founder and CEO of Komli, around 40 percent of India’s online audience is outside the top 10 portals; Komli is competing for a share of distributed spends across various advertising networks. “The Indian online marketing space hasn’t evolved yet, but there is opportunity. Who’s doing affiliate marketing here? We don’t have as many advertisers as Google, but we’re a significant marketing partner for many,” he says.

6 Comments to “Online advertising in India”

Shobhit Prabhakar says:

April 29, 2007 at 9:30 am

Number of internet users in india is increesing rapidly. But still 70% of the indian net users are from 7 major metros. The rest of the 30% users are spread over over parts of india.

Karthik says:

May 16, 2007 at 3:10 pm

Hi,

This is Karthik with Opensolsmedia, we are media management company, I am looking to run the campaign for our new client, as of now we are dealing with many adnetworks like Cydoor, Fastclick, Bluelitheum etc.

Below are the details:

1. Targeting: US

Campaign type: popunders

Frequency capping 1 per 24hours

2. I am also looking for Banners, Adware traffic and Transition ads. Let me know the inventory details and CPM rates.

Regards,

Karthik Mahadi
Opensolsmedia
#2469, 2nd Floor, 21st main road, 24th cross,
BSK 2nd stage, Bangalore – 560070
Phone: 91-80-26711209/10/11
Fax: +918026711206

Santosh says:

May 16, 2007 at 4:06 pm

Hi Karthik, I am not sure what your looking for. Could you be more precise? How can I help?

– Santosh

prabhakar.v says:

June 7, 2007 at 4:23 am

Hi karthick, this is prabhakar we are into total mobile advertisements based on Hyderabad company. Since its inception we are offering wireless and mobile Enterprise Communication solutions, at rock bottom prices. I these years we have been providing unmatched service to our entire esteemed client.
we can do the mobile compaign to trarget group of customers.

further details contact us
Prabhakar@sunsilica.com
09390036011

thomas says:

January 17, 2009 at 4:51 pm

Hi,
Anybody know high CPM-Rates-Networks for Indian Traffic!

Thanks
Thomas

Ohana Media says:

July 30, 2009 at 1:07 pm

You can try us ( ohana-media.com ). Ohana Media is an ad network targeting India, Middle East and south East Asia regions. We have two networks ‘Ohana Brand’ – A cluster of premium content websites and ‘Ohana Direct’ – A performance network. We are not just adsense like PPC network, we are also CPM / CPA and performance network, where you can maximize revenues on your traffic as a publisher or ROI as an advertiser, by opting for the best strategy for you. We are serving various verticals and niches such as finance and education. We develop customized solutions to meet individual needs.