The long tail in India

by Santosh

Locally, Pune has a great DVD shop just off Ferguson College Road called DVD-Express. DVD-Express carries several movies that will appeal to the eclectic movie-goer. His collection includes Akira Kurosawa (who inspired “Sholay”) and others from my favorites list.

Unlike SeventyMM, DVD-Express works on the “depository participation” model, where you pay a deposit and can avail of the services. The deposit is of course refundable when you decide you would like to opt out. The deposit covers DVD Express when you decide not to return the DVD. SeventyMM on the other hand uses the service-fee model. They don’t ask you to deposit your money. Rather, they ask you to pay a service-fee.