The long tail in India
by Santosh
- SeventyMM is remembering classics from Bollywood.
- Catchflix suggests movie-watchers in “Have you seen”.
Locally, Pune has a great DVD shop just off Ferguson College Road called DVD-Express. DVD-Express carries several movies that will appeal to the eclectic movie-goer. His collection includes Akira Kurosawa (who inspired “Sholay”) and others from my favorites list.
Unlike SeventyMM, DVD-Express works on the “depository participation” model, where you pay a deposit and can avail of the services. The deposit is of course refundable when you decide you would like to opt out. The deposit covers DVD Express when you decide not to return the DVD. SeventyMM on the other hand uses the service-fee model. They don’t ask you to deposit your money. Rather, they ask you to pay a service-fee.
tinker on 
[…] I should make a slight correction to my earlier post on SeventyMM, SeventyMM does work with depositary participation, and not just a pure service-fee structure. They do require a deposit of […]
Seventymm – HORRIBLE SERVICE! Need to invest first in Systems and Customer Service before adding new features to make more money!
I Recently subscribed to their service and all the positivity vanishes the moment your cheque is collected.
Ask for a suggestion for movies and their call center will give an uneducated response! Order a DVD and wait until the delivery boy arrives, (they can come anytime on the next day so better be home!) or you can call the next morning to check and the reply is its been dispatched.
I waited half a day and then called again to check. Now the reply is “SORRY, SYSTEM FAILURE, DVD WAS NOT DISPATCHED”
Guess these guys can do with some serious investment in SYSTEMS & CUSTOMER SERVICE PEOPLE if they want to be a leading online rental service.
While the idea is good, but the quality of service needs some drastic improvisation. At the moment, looks like the company is only interested to keep making more money and expanding to new cities & customers without caring for the existing ones.