About
TinkerOn is an online lab where we tinker with many problems, ideas and products. It started out as a blog for Tinker, a product lab that developed and took to market 3 digital consumer products BookEazy for movie tickets, Lipikaar.com – a software that made it easy to type in Hindi and Indian languages with a QWERTY keyboard and Dubzer a community for the collaborative hand-translation of digital content into many languages. Tinker was founded by Anjali Gupta, Santosh Dawara, and Neha Gupta.
Tinker’s productions:
Dubzer, 2009.
Problem Area: 75% of online users don’t speak English yet a vast majority of websites and applications communicate in English. We believe social translation can can transform language translation into an economical, effective, hyper-connected activity.
Highlights:
- Dubzer was the only product selected from India to present at DEMO Fall’09, San Diego. http://bit.ly/dubzer.
- Dubzer was featured by VentureBeat, BusinessWeek, CNBC, CNET Japan, and by SUN Startups.
- The Dubzer product line includes a crowd-sourced cloud platform for translation, a localization platform, a Mozilla Firefox addon called MyTranslationShoes for online users, a translation dashboards for enabling social rewards, and social translation solutions.
Lipikaar (www.lipikaar.com) 2007 to 2011.
Problem Area: Millions of Indians are comfortable reading and writing in their local language. Although some have a familiarity with English they do not think in English when writing their mother tongue. Transliteration focuses on the English-thinking population which is a tiny fraction. We believe that all literate people should be able to use technology especially web, mobile and PC based applications in their mother tongue.
Lipikaar is a patented typing solution for the average non-English speaking person to make it easy to type and use all Web/PC-based applications in 18 Indian languages. Lipikaar.com spun off in 2011 to become an independent entity led by Neha.
Highlights:
- Over 1 Lakh+ people actively used Lipikaar
- Awarded the 2008 Manthan Award, South Asia for mass appeal and simplicity.
- Featured by Times of India, DNA, Entrepreneur, and CNBC TV18.
- Hindi TV program guides for Airtel, Tata Sky, Reliance and others are typed with Lipikaar.
- The Lipikaar product line includes products for PC Desktops, MS Office, Firefox, IE, Blogging platforms, Facebook Application, Live Editing, Universal Website Plugin, and other customized Language solutions.
BookEazy, 2006.
BookEazy is a unique consumer service around movie tickets with pay-on-arrival model, with over 16,000 subscribers. The service achieved Rs.1 crore worth of movie ticket sales in its first year of operation.
